Designing your logo is an integral part of your company’s creative strategy. A logo defines the brand identity and gives your target market a visual element, which becomes the identifier by which your brand is recognized. This is important in a marketplace with similar products, as it may be the only way to differentiate your product from the others.

A logo is any name, letters, graphics, or symbol combined together to produce a unique personality. Even if anybody can create his or her own logo, it is a lot better to consult first with an experienced logo designer to guide you.

Why a Professional Logo Design Matters?

1. It all about your business reflection. Your logo captures the essence of your business – what you stand for, your objectives, goals, and nature of business. It is a great marketing tool to help your key customers distinguish your small business or products.

2. Consistency. Your logo is universal, meaning it will be used in all communication channels related with your business. It will be on your online site, business cards, stationery designs, receipts, invoices, or even your mascot if you have one.

3. Creates a professional image. No matter how small your business is you can’t afford to look cheap, unreliable, or confused. Your customers might interpret this as lack of concern or expertise in your industry.

4. It represents stability. Using clipart pictures and lousy do-it-yourself logos can hurt your business. A high quality logo design shows you are sincere about your small business and will possibly operate over the long run.

Characteristics of a Good Logo Design

A professional logo design is not all about being artistic. It must have the following key attributes

1. It must be brilliant enough to create trust and help out customers to identify your company or brand easily.

2. It must be basic yet very visually charming

3. It must be flexible or adaptable enough to be used in different media like the Internet, TV, and print advertisement. Make sure your logo “blows up” and “shrinks” without losing its appeal and recognition (think billboards and keychains), and must work well as both color or black and white.

It can’t do all the work

Equally, the simple act of creating a logo doesn’t ensure its success. It’s what you do with it that matters.

Getting the logo right is important to all businesses, but it’s more important to get the business itself right, says entrepreneur and OPEN Forum blogger Guy Kawasaki. “A recognizable logo is more an outcome of success rather than the cause of the success. For example, the Apple logo is, without a doubt, an extremely powerful icon, but only because of Apple’s overall success. Just get a decent logo and focus on your business,” Kawasaki advises.